X Factor beats Strictly on Sunday night with 9.8m viewers

'Strictly Come Dancing', which aired earlier in the evening than 'The X Factor', had a peak audience of 9.4 million.

Sunday evening average audiences were 8.84 million for 'Strictly Come Dancing' between 7.20pm and 8pm across BBC One and BBC One HD, a 38.3 per cent share of the TV watching audience.

'The X Factor' had an average audience of 8.81 million between 8pm and 9pm last night across ITV, ITV HD and ITV +1, a 33.9 per cent share of the audience.

However, on Saturday evening the position was reversed. 'Strictly Come Dancing' peaked at 10 million but 'The X Factor' only managed 8.6 million.

The average audience for 'Strictly Come Dancing' was 8.84 million between 6.20pm and 8.30pm on Saturday night, representing a share of 42.4 per cent.

'The X Factor' average audience on Saturday was 7.18 million between 8pm and 9.20pm on ITV, ITV HD and ITV +1, a 30.1 per cent share.

mediaweek