Wednesday 1 October 2014
Half of All Active Phones Are Damaged
Most of us have felt the anguish that goes with breaking a smartphone. Toilets, children, sidewalks, keys, and microwaves are all your enemies. And then you’re stuck with the agonizing decision of whether to live with the cracks and quirks or pay to get a new phone. So I guess it shouldn’t be surprising that nearly half of us make do with a broken phone.
Zagg, the mobile device accessories maker behind the popular Invisible Shield screen protector, commissioned a study that found that 48 percent of cellphone users and 27 percent of tablet users are living with a damaged device. To be fair, a screen protector manufacturer has a vested interest in these results. But I do believe them when they say 85 percent of smartphone users worry about breaking their screen. However, that’s not the biggest worry, which is the phone getting lost or stolen.
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With a little digging into the study’s details, I discovered most of that damage is actually superficial scratches found on the body or screen. Smashed glass or broken phone bodies accounted for just 8 percent of damage phones and 10 percent of tablets. Perhaps least surprising, 16 percent of tablets are wrecked by kids. Nearly 40 percent of damaged phones are caused by a phone falling on the ground.
With a little digging into the study’s details, I discovered most of that damage is actually superficial scratches found on the body or screen. Smashed glass or broken phone bodies accounted for just 8 percent of damage phones and 10 percent of tablets. Perhaps least surprising, 16 percent of tablets are wrecked by kids. Nearly 40 percent of damaged phones are caused by a phone falling on the ground.
What is surprising is that half of people pay out to fix their phone. The average cost for such repairs? $144. That’s just a tad more than wrapping it up in a durable case. Sure, you’ll lose some of the prettiness of the design, but you’ll likely save yourself some despair in the process.
Zagg’s study was performed through a seven-minute online survey that garnered 768 responses from Americans aged 18 and older who currently use a smartphone or a tablet.
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