Sunday 19 October 2014
China’s Hasee uses iPhone 6 launch to promote itself by breaking iPhones
The iPhone 6 launched in China today, and as usual there were crowds at Apple Stores across the Middle Kingdom. In fact, these launch events have become big enough that apparently other tech companies are now using them for viral marketing.
Chinese tech company Hasee, which makes PCs and smartphones, dispatched people wearing yellow “Hasee” shirts and carrying big yellow signs to Apple stores in Beijing, Kunming, Chengdu, Dongguan, Guangzhou, Shijiazhuang, Hangzhou, Xiamen, Nanning, Xi’an, Shanghai, Nanchang, Shenzhen, Hefei, Zhengzhou, and Guiyang. The signs read “straight men don’t bend” – a reference to the reports of the new iPhones bending in people’s pockets – and at at least some of the stores, an additional Hasee rep appeared to bend and then snap an iPhone 6 in half. For example, the video below was taken in Shenzhen:
Chinese tech company Hasee, which makes PCs and smartphones, dispatched people wearing yellow “Hasee” shirts and carrying big yellow signs to Apple stores in Beijing, Kunming, Chengdu, Dongguan, Guangzhou, Shijiazhuang, Hangzhou, Xiamen, Nanning, Xi’an, Shanghai, Nanchang, Shenzhen, Hefei, Zhengzhou, and Guiyang. The signs read “straight men don’t bend” – a reference to the reports of the new iPhones bending in people’s pockets – and at at least some of the stores, an additional Hasee rep appeared to bend and then snap an iPhone 6 in half. For example, the video below was taken in Shenzhen:
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